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Element Group USA is thrilled to announce that one of its innovations has been named finalist in the IT Awards at MakeUp in New York! The Innovation & Trends Awards spotlight the most groundbreaking exhibitor developments across four categories: Formulation, Full Service, Packaging, and Accessories.
In the Beauty Accessories category, Element Group entered the PeaceOut Instant Oil Control Roller with Halloysite Clay, a breakthrough Dragonite™ clay bead, sourced in the USA, that deeply cleanses pores while absorbing excess sebum and impurities.
This unique roller is housed in a refillable applicator made from post-consumer resin (PCR). Designed with both sustainability and convenience in mind, the ergonomic pack is also antimicrobial, incorporating silver ions that reduce bacterial transfer by 92%.
Halloysite itself is a naturally occurring mineral recognized for centuries for its powerful absorbent properties; once even used in battle to help stop bleeding. Today, its purity and performance make it an ideal ingredient for advanced beauty solutions.
The Jury’s opinion: “A new accessory that is sensorial, practical, and effective.”
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